Fatuma Salum serves as the Women’s Empowerment Officer with our beekeeping program. She joined the team in 2024 to oversee the development and dissemination of marketing materials for Mama Asali honey and its by-products, while simultaneously cultivating client relationships and establishing distribution networks. In this role, Fatuma acts as a public emissary for APW's programs, empowering women's groups with essential business skills.
Using her Master’s degree in Business Administration, Fatuma engages with members of the Women's Beekeeping Initiative to understand their needs and translate insights into effective sales strategies. She actively participates in sales meetings, contract preparation, and events to enhance brand visibility, while also evaluating sales outcomes to provide strategic recommendations for business development.