Creating a World in Balance: 2019 Annual Fund

June 5, 2019
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Co-Founder and Chief Executive Officer

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A cheetah wanders through one of our conservation landscapes in northern Tanzania. (Photo: African People & Wildlife/Laly Lichtenfeld)

Dear Friend,
 
African People & Wildlife (APW) has reached a major milestone in our growth as an organization. As we approach our 15th year of sustainable, community-driven conservation, APW has begun to transition from a successful grassroots innovator to a global influencer.
 
To continue this exciting evolution and increase the magnitude of our impact, we need your help.
 
I am pleased to invite you to participate in our 2019 Annual Fund, A World in Balance. This campaign is designed to create the vital support required to expand our programs on the ground, to broaden the reach of our holistic conservation model to more partners across Africa, and to build our team’s capacity to carry out the essential, life-changing work our planet needs now more than ever.
 
This campaign will run throughout the year, and we will only ask for one contribution per supporter. Your donation will be immediately put to work to help conserve vulnerable and endangered wildlife species, uplift the lives of the communities who live among them, and protect the landscapes they all depend on to thrive.
 
Will you support the future of Africa’s people and wildlife by making a gift today?
 
I hope you will read on to learn about the incredible changes you can help to create. Whether your interest lies with empowering women, educating and inspiring youth, preserving wildlife and landscapes, or helping to grow and strengthen our internal systems, I assure you that your critical contribution will be used wisely and efficiently.
 
Please remember that 100 percent of your gift may be allocated to the cause of your choice.
 
Thank you for helping to create a world in balance!

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A member of the Women’s Beekeeping Initiative displays a jar of Mama Asali, our brand of premium, wildlife-friendly honey. (Photo: African People & Wildlife/Felipe Rodriguez)

Create Opportunity

By empowering rural women, we can effect change on many levels. In northern Tanzania, women with their own source of income are more likely to educate their children, purchase health care for their families, and speak out — both at home and in their communities — about what is most important to them.
 
As skilled entrepreneurs with environmentally friendly businesses, the 1,260+ members of our Women’s Beekeeping Initiative become powerful advocates for conservation, inspiring and educating others in their communities and leading projects such as cleanups, tree plantings, watershed restoration work, and environmental education outreach. The beehives they hang — 1,360 and counting — not only provide a sustainable income stream but protect critical habitats for big cats and other vulnerable wildlife species.
 
Together, we have the potential to empower thousands more women and protect many more acres of vital wildlife habitat across our conservation landscapes.

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Three lionesses look out over the rangelands in northern Tanzania. Like other lions in the region, their survival is threatened by habitat loss and fragmentation and conflict with local people. (Photo: African People & Wildlife/Laly Lichtenfeld)

Create Space

One of the most important things we can do to conserve lions and other large carnivores is to preserve healthy rangelands and ensure land connectivity by maintaining critical wildlife corridors. Big cats need space — a lot of it. In fact, lion prides can range from 100 to 1,700 square miles in the same region!
 
In northern Tanzania, the expansion of human communities is causing the unprecedented fragmentation and degradation of critical habitats for lions and other vulnerable wildlife. Our Sustainable Rangelands Initiative is working to solve this issue by protecting vital grasslands and helping to regenerate those in decline due to overuse and the negative impacts of climate change.
 
In 2019, our number of partner communities is expanding from 10 to 21. Awareness of the initiative is spreading throughout the region, and local interest is strong. With your help, we can support these communities to preserve hundreds of thousands more acres for the long-term benefit of both people and wildlife.

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Schoolchildren read a water gauge in northern Tanzania. Through an APW youth wildlife club, the students learned the value of measuring and monitoring rainfall during this era of climate change. (Photo: African People & Wildlife/Felipe Rodriguez)

Create Hope

Today’s youth represent our greatest hope for a healthy planet tomorrow. In northern Tanzania, our youth environmental education efforts inspire and educate thousands of young people. As they participate in APW’s wildlife clubs, environmental summer camps, and scholarship programs, boys and girls share their knowledge with friends and families and express their desire to create positive change in their communities
and the world at large.
 
Through their involvement with APW, youth directly impact the environment by planting trees, removing trash, and conducting regular water monitoring. Our environmental scholars are conservation enthusiasts who are on track to become successful professionals
and community leaders.
 
With great demand from schools across our conservation landscapes, we have the potential to engage thousands more schoolchildren. Your support will help to ensure the sustainability of our work for generations to come.

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Elephants traverse the rangelands of northern Tanzania. Our habitat protection efforts preserve healthy grasslands for this magnificent species. With greater capacity, we can conserve many more elephants. (Photo: African People & Wildlife/Laly Lichtenfeld)

Create Capacity

Our leadership and staff are highly skilled and motivated. Our goals to conserve more numbers of vulnerable wildlife and uplift more rural communities are ambitious. By investing in our capacity, we can ensure our sustainability, maximize our effectiveness, and strengthen our ability to fulfill our mission over the long term.
 
At APW, we believe in keeping our operations as lean and efficient as possible. But we also know that to expand our footprint and deepen our impact, we need to have the required staffing and infrastructure in place.
 
Much-needed new funding will allow us to hire new team members, improve our ability to innovate, upgrade our technology, enhance our office space, share our model with more partners across Africa, and increase the number of communities we work with.
 
In early 2019, we conducted a basic gap analysis to identify APW’s most pressing capacity issues. With your support, we will direct funding to these targeted areas
this year.

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A Living Wall keeps livestock safe in northern Tanzania. Made from living Commiphora trees, Living Walls also improve the environment by adding thousands of trees to the landscape. (Photo: African People & Wildlife/Laly Licthenfeld)

Create Peace

Living Walls are a proven method for preventing conflict between people and large carnivores. Since we co-designed these environmentally friendly enclosures
with the Maasai people more than 11 years ago, not one lion has been killed at homesteads where Living Walls are installed.
 
In the Tarangire ecosystem—which includes two of APW’s conservation landscapes and has a high number of Living Walls—the lion population is showing signs of a comeback.
 
As Living Wall owners lose less of their valuable livestock to human-wildlife conflict and find greater peace in their everyday lives, they experience improved livelihoods, reduced workloads, and a greater tolerance for living alongside wildlife.
 
In northern Tanzania, more than 92 percent of the land is shared by people and wildlife. Demand for Living Walls remains high, and with your help, we can improve the lives of many more rural families and big cats in the region.

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In 2018, we also observed large increases in African buffalo and fringe-eared oryx abundance. (Photo: African People & Wildlife/Felipe Rodriguez)

Create Abundance

Abundant wildlife populations are critical to the preservation of healthy ecosystems. As keystone species at the top of the food chain, lions and other big cats impact prey behavior and influence prey populations’ habitat use. Meanwhile, herbivores such as elephants, zebra, and giraffes disperse seeds, aerate the soil, and contribute to habitat diversity. Tanzania’s iconic wildlife populations are also vital to the country’s tourism industry, which supports jobs for local people and the conservation of protected areas.
 
Our wildlife and habitat conservation efforts protect seven vulnerable or endangered large mammal species, including cheetahs, elephants, giraffes, leopards, lions, fringe-eared oryx, and African wild dogs. Seven years of wildlife count data show stable or increasing populations for nine of the most commonly observed species in our targeted monitoring area. We also help rural communities to benefit from local wildlife through the creation of sustainable tourism opportunities. By contributing to our Annual Fund, you can help us to support healthy wildlife populations in northern Tanzania.

Six reasons to support our work

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Six reasons to support our work

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We don’t just talk about change, we act.
We set aggressive, measurable benchmarks and evaluate our progress regularly.

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The results of our programs are sustainable.
Our partner communities are invested in the mutual success of our work.
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We maintain lean operations and low overhead to ensure maximum impact.
More than 91% of funds contribute to our conservation programs.
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You can direct your gift to the program of your choice.
100% of your donation may be allocated to your preferred program or activity.
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Over 98% of our team is Tanzanian.
Our staff members possess an intricate knowledge of community-wildlife dynamics.
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Your gift is fully tax-deductible.
All donations made before midnight on December 31 are tax-deductible for 2019.

P.O. Box 11306

Arusha, Tanzania

+255 767 172 086

P.O. Box 624

Bernardsville, NJ 07924

+1 (908) 642-1540

CONNECT WITH US
STAY UP TO DATE

P.O. Box 11306

Arusha, Tanzania

+255 767 172 086

P.O. Box 624

Bernardsville, NJ 07924

+1 (908) 642-1540

CONNECT WITH US
STAY UP TO DATE
CONNECT WITH US
STAY UP TO DATE
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